Our Story


All of a sudden the obsession hit, and out of the blue our three-year-old was obsessed with unicorns.

This was late 2015, and back then I would spend hours trawling the Internet trying to find stuff: unicorn clothing; unicorn party invites; unicorn toys; unicorn anything!

It wasn’t easy. It was time consuming. It was frustrating. It was a pain in the butt.

If I couldn’t find unicorns, I’m sure others couldn’t either. So I decided to solve the problem by creating my own unicorn store

Why spend hours searching online and instore (with tired children) trying to hunt them down? I’d find them myself and stick them all in one place, making them easier for everybody to find.

And besides, other Mums were starting up businesses so why couldn’t I?

Okay, so it took me a while to get this biz up-and-running: we launched in September 2017 with a few roadblocks along the way, and momentum slowing during school holidays when I was juggling unicorns with play dates and cries of "Muuuuuuuum I'm booooooored!"

It took me time to build the site and accumulate as many gorgeous unicorns as I could find - and I wanted it to look and feel just right.

So since I started work on this baby, there’s been a definite increase in unicorn sightings.

But I’m very particular about my unicorns – if I wouldn’t buy them for my daughter, then I won’t be selling them to you.

Yeah we’ve got a few ‘novelty’ items, but I like my unicorns to look adorable and be well made. And nothing beats the thrill of discovering that ultra, ultra rare unicorn!

Which is one of the reasons we’ve started our own range: it enables us to make beautiful things that you won’t find anywhere else.

And even better still, we’ll be using our magical friends to support causes we are passionate about. Our unicorns will not only bring fun and laughter to your family, they will also help to make the world a better place for others too.

Thanks for visiting!

Deb x